The most recent BRAG Model Insights report by Electronic Turbine and Apptopia supplies brand-oriented mobile expansion insights to CMOs and UA Entrepreneurs
AUSTIN, Texas and BOSTON, March 9, 2023 /PRNewswire/ — Digital Turbine, Inc. (Nasdaq: Apps), the world chief in growth methods for the cellular ecosystem, and Apptopia Inc., a chief in authentic-time competitive intelligence, introduced the 2023 Q1 BRAG (Model Relative Application Progress) Brand Insights Report, as element of an ongoing report sequence. The latest report reveals new intelligence on purchaser sentiment toward model cell applications throughout five app classes – streaming movie, streaming audio, shopping, social media, and vacation.
Offering UA Supervisors and CMOs with new insights into how mobile development is becoming executed by top brand names, The BRAG Index was very first launched in 2020 and subsequent stories continue on to investigate the romantic relationship between brand name equity and cell development.
Electronic Turbine and Apptopia rated the major applications for Model Enjoy, Model Electric power, and “Adore Compass,” which evaluate brand opinion tendencies.
“Not all advertising investments straight away impact mobile progress,” stated Greg Wester, CMO at Digital Turbine. “That claimed, our previous BRAG investigation has proven the direct correlation among an improve in manufacturer toughness and good results in cell development. The brand names we measured outperformed in phrases of Really like, Energy, and Compass, and are primed for outsized cell advancement. Future quarter, we are going to uncover out who executed against their prospective. Similarly important, BRAG will reveal who outperformed without having coveted brand metrics.”
In partnership with GWI, Digital Turbine surveyed 1,000+ US individuals and introduced the success showing consumers’ adore of model apps.
Brand name Enjoy is measured employing the power of favorable thoughts, willingness to recommend, and believe in amid all those knowledgeable of each and every app. Model Electric power actions how nicely a model crafted consumer interest in installing the app. And Enjoy Compass steps a change in view – precisely, how several people documented an improved vs . deteriorated view over the past 90 days.
The leaders for just about every metric throughout the five types are:
- Manufacturer Appreciate: Netflix, Amazon Music, Amazon, Life360, and Marriott Bonvoy
- Manufacturer Power: Prime Video clip, Amazon New music, Amazon, Messenger, and TripAdvisor
- Appreciate Compass: Paramount+, TouchTunes, Fetch, BeReal, Marriott Bonvoy
Other noteworthy application leaders have been Fly Delta, which came in second for manufacturer like and third for adore compass in the travel group, and Paramount+ in the streaming video clip group, which experienced the strongest enjoy compass ranking of any application but did not conduct perfectly in phrases of customers recommending the application to some others.
Get the latest BRAG Brand name Insights right here.
About The BRAG Index
The BRAG Index, or Manufacturer Relative Application Development Index, is a initially-of-its-kind report series to focus on and actions whole-funnel app overall performance metrics. Electronic Turbine and Apptopia partnered to make the report by integrating buyer surveys with Apptopia’s general performance knowledge to drop insights on thriving applications that are transcending their brand funnel and punching higher than their weight, knowing crucial field subject areas, exploring Manufacturer Incrementality, and a lot more. To see the most up-to-date Brag Brand Insights report, go to: https://www.digitalturbine.com/brag-model-insights-q1-2023/
About Electronic Turbine
Electronic Turbine (NASDAQ: Applications) powers exceptional cell buyer encounters and benefits for the world’s foremost telcos, advertisers, and publishers. Our close-to-close platform uniquely simplifies our partners’ capability to supercharge their consciousness, acquisition, and monetization — connecting them with much more consumers, in far more techniques, across extra equipment. Electronic Turbine is headquartered in North America, with workplaces about the environment. www.digitalturbine.com
Electronic Turbine Media Contact
Daniel Gal
[email protected]
About Apptopia
Apptopia is a chief in true-time competitive intelligence. Manufacturers and economical firms use our system to deliver insights throughout cellular applications and linked products. Driven by device understanding technological know-how, we collect and review billions of complicated data factors to surface crucial organization alerts. Leading models which include Visa, Goal, and Microsoft rely on Apptopia to greater have an understanding of consumer actions and intent across application-based products to gain a competitive edge. Financial analysts entry our facts analytics by using the Bloomberg Terminal to produce earnings estimates, monitor purchaser engagement across gadgets, and gain perception into aggressive positioning.
Visit apptopia.com or follow us on LinkedIn and Twitter to see our insights.
Apptopia Media Contact
Adam Blacker
617-963-0965
[email protected]
Supply Electronic Turbine, Inc.
